THE PEOPLE AND PURPOSE
It was Leo Burnett who once said, “Nobody is in business for fun, but that does not mean there cannot be fun in business.” Man that guy could turn a phrase. And he was right.
We operate with what we call a hive, which includes the individuals below. In the interest of transparency, absolutely none of them work at Nucleus Marketing Lab full-time. In fact, most of them have their own companies or work elsewhere. So we don’t share a PPO health plan.
We don’t do corporate team-building retreats together with company T-shirts. We didn’t even do a group photo shoot so our headshots would match. However, they are an eclectic bunch of sharp people who are awesome collaborators in a wide variety of disciplines. That’s why we tap members of the hive on a project-by-project basis and provide the glue to band together these coalitions.
One other note about the hive: Everyone is on equal footing. There are no Senior Vice Presidents or Eminent Global Strategic Officers or Group Creative Maharajas for North America. Everyone has the same incredibly simple title: Contributor, meaning contributing to your project.
BLOG, NEWS &
In-Person or Online Qualitative: Selecting the Right Tool for The Job
For decades, qualitative research was dominated by a staple of any brand wanting to understand their customers’ views and preferences: the in-person focus group. While it is true that online qualitative had started to make …
Nucleus Book Review: A Man Called Ove
Some of you might not know that the recent Tom Hanks movie, A Man Called Otto, is based on the bestselling book, A Man Called Ove, written by Swedish author Fredrik Backman. So, in advance …
We strengthen brands with enlightening insights into their customers and thoughtful creative that resonates with their customers.
OVER DELIVER, AFTER DELIVER
We like how our business helps your business. Call us fans of capitalism. To that end, we stay hungry to help and are restless when it comes to ideas that improve your brand’s capacity to forge meaningful connections with its intended customers.
The details matter. The deadlines matter. The client discussions matter. We do what we say we will, when we say we will. We find this surprisingly simple rule makes it easy to work with us.
We’re going to want to know what makes your operation go and what makes your customers tick. So we will be signing that NDA and then getting our hands dirty. If you like vendors to keep their distance, we might not be your huckleberry.