INSIGHTS | IDEATION | CX CONSULTING
Insights are an investment. It’s guessing that is expensive.
Nucleus helps brands understand their audiences’ attitudes, preferences, beliefs, and overall motivations with the fundamental goal of not only leaving a client more informed, but also more energized. Maybe even enlightened. Maybe even inspired. We achieve that result through a combination of methodologies and techniques, customized for the task at hand.
- Brand essence exploration, brand platform ideation and messaging studies
- Qualitative research (traditional, non-traditional, face-to-face or online, focus groups, IDIs, dyads, triads)
- Quantitative research (tracking, point-in-time surveys, advanced analytics, conjoint, TURF, etc.)
- In-home or on-site immersion research
- Journal studies
- Jury research
- Ethnographic research
- Website/App UX Research
- Awareness, usage and tracking studies
- Product development and concept screening
- Creative development and resonance research (our form of “advertising concept testing”)
- Customer journey mapping
- Persona ideation
- Mission/vision development
- Multiple audience studies: current customers, lapsed customers, rejecters, internal, competitive users, etc.
Video | Multi-Media/Integrated | Identity
There’s what you say. Then there’s how you say it.
As a kid, our founder created homemade greeting cards for his family. His plan was to one day land a job in the greeting card industry. Funny how things worked out, but advertising is not so different.
Advertising and most forms of content are vehicles to express an emotion, a promise, or a proposition for a brand. Today, we create lots of forms of content. Regardless of client, the common thread is still like those greeting cards from way back when – a simple thought, expressed in a memorable way.
- Video content production
- Out of home
- Radio (terrestrial/streaming)
- Point-of-sale and promotional
- Logo conceptualization and identity systems
- Tagline creation and copywriting