PRECEDES

PERSUASION

Persuasion is in the fabric of any successful brand that convinces its followers, patrons or customers that it is a viable product, service or experience. An adept brand leader is exponentially better equipped to persuade a customer base when they know what makes that customer tick. That’s why we’ve employed Perception Precedes Persuasion as our credo from day one in 2005. It’s also why we offer services to help brands with both of these important functions.

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INSIGHTS | IDEATION | CX CONSULTING

ENLIGHTENING

INSIGHTS

Insights are an investment. It’s guessing that is expensive.
Nucleus helps brands understand their audiences’ attitudes, preferences, beliefs, and overall motivations with the fundamental goal of not only leaving a client more informed, but also more energized. Maybe even enlightened. Maybe even inspired. We achieve that result through a combination of methodologies and techniques, customized for the task at hand.

OUR CAPABILITIES

Brand essence exploration, brand platform ideation and messaging studies
Qualitative research (traditional, non-traditional, face-to-face or online, focus groups, IDIs, dyads, triads)
Quantitative research (tracking, point-in-time surveys, advanced analytics, conjoint, TURF, etc.)
In-home or on-site immersion research
Journal studies
Jury research
Ethnographic research
Website/App UX Research
Awareness, usage and tracking studies
Product development and concept screening
Creative development and resonance research (our form of “advertising concept testing”)
Customer journey mapping
Persona ideation
Mission/vision development
Multiple audience studies: current customers, lapsed customers, rejecters, internal, competitive users, etc.

Video | Multi-Media/Integrated | Identity

THOUGHT-PROVOKING

CREATIVE

There’s what you say. Then there’s how you say it.
As a kid, our founder created homemade greeting cards for his family. His plan was to one day land a job in the greeting card industry. Funny how things worked out, but advertising is not so different.

Advertising and most forms of content are vehicles to express an emotion, a promise, or a proposition for a brand. Today, we create lots of forms of content. Regardless of client, the common thread is still like those greeting cards from way back when – a simple thought, expressed in a memorable way.

OUR CAPABILITIES OUR CREATIVE ACTIVATION PROCESS