We operate with what we call a hive, which includes the individuals below. In the interest of transparency, absolutely none of them work at Nucleus Marketing Lab full-time. In fact, most of them have their own companies or work elsewhere. So we don’t share a PPO health plan. We don’t do corporate team-building retreats together with company T-shirts. We didn’t even do a group photo shoot so our headshots would match. However, they are an eclectic bunch of sharp people who are awesome collaborators in a wide variety of disciplines. That’s why we tap members of the hive on a project-by-project basis and provide the glue to band together these coalitions.
One other note about the hive: Everyone is on equal footing. There are no Senior Vice Presidents or Eminent Global Strategic Officers or Group Creative Maharajas for North America. Everyone has the same incredibly simple title: Contributor, meaning contributing to your project.