Prior to joining Nucleus Marketing Lab, Matt spent the past 15 years leading B2C and B2B market research efforts for research firms and large organizations. From small scale point-in-time surveys to large tracking studies and segmentation initiatives, Matt is passionate about delivering actionable insights that drive businesses forward. In other words, he is to actionable marketing research what Charlie Daniels is to a fiddle. Matt has led research for numerous major brands, including PetSmart, Walmart, Sam’s Club, CenturyLink, Meritage Homes, Boston Consulting Group, ESPN, and DexOne.
A one-time classic rock deejay, Matt is a graduate of Monmouth University and holds an MBA from Regis University. He lives in Peoria with his wife, two children, two dogs, a hedgehog named Rerun and several charming tropical fish. Final random fact: Matt says, “As it turns out” a lot. Seriously.
Questions & Answers: Get To Know Matt
Monmouth University and Regis University.
Pizza, juicy steaks, and hot dogs.
Springsteen, Stevie Ray Vaughan, Bela Fleck, and P-Funk.
- Those that have trouble merging onto the highway.
- When the snow plough plows in your freshly shoveled driveway (which has not been a problem so far in the Phoenix area).
- I can operate a forklift very well.
- I worked on air as a rock radio disk jockey.
- I used to pole vault.
M&Ms (probably a symptom of too many focus groups).
Grilling, doing yard work or DIY home repairs, turning trinkets on the lathe.
- What my dogs are dreaming about when they “run” in their sleep?
- How many licks does it take to get to the center of a Tootsie Pop?
Dogs, tropical fish, and most 70’s and 80’s sitcoms.
Mayflower, which is a detailed account of the Pilgrim’s experience landing in America. It is an incredibly dramatic and action-packed story with a lot of details they don’t teach you in school.
Every day I wake up is a good day.
That which gets measured gets done.
Trying to figure out what drives customer decision making and behavior is endlessly fascinating.
We help clients make the best decisions possible by delivering high-quality and highly-actionable insights.
“I never say ‘unfortunately.’ Rather I say ‘As it turns out…’. It sounds a lot more positive when delivering bad news.”
of Middletown, NJ is one of the oldest settlements in the state.
PetSmart. I did work there and then came full circle and worked in the corporate marketing insights department.
Have a few more personal items at my desk so Steve will stop calling my work space austere.
