A one-time classic rock deejay, Matt is a graduate of Monmouth University and holds an MBA from Regis University. He lives in Peoria with his wife, two children, two dogs, a hedgehog named Rerun and several charming tropical fish. Final random fact: Matt says, “As it turns out” a lot. Seriously.
Prior to joining Nucleus Marketing Lab, Matt spent the past 15 years leading B2C and B2B market research efforts for research firms and large organizations. From small scale point-in-time surveys to large tracking studies and segmentation initiatives, Matt is passionate about delivering actionable insights that drive businesses forward. In other words, he is to actionable marketing research what Charlie Daniels is to a fiddle. Matt has led research for numerous major brands, including PetSmart, Walmart, Sam’s Club, CenturyLink, Meritage Homes, Boston Consulting Group, ESPN, and DexOne.