CULTURE
OUR PEOPLE,
OUR PURPOSE
AND OUR PLACE
It was Leo Burnett who once said, “Nobody is in business for fun, but that does not mean there cannot be fun in business.” Man that guy could turn a phrase. And he was right.
PEOPLE
CORE
TEAM
Steve Bast
Principal
Phil Goldberg
Director Of Account Services
Jenni Padgett
Director Of Insights + Strategy
Matt Link
Associate Director Of Insights + Strategy
Kristen Katzman
Sr. Manager, Insights + Strategy
Andy Iverson
Advisor
Otis Bast
(In Memoriam)
RIDGEBACK LAB POINTER?
HIVE
TEAM
We operate with what we call a hive, which includes the individuals below. In the interest of transparency, absolutely none of them work at Nucleus Marketing Lab full-time. In fact, most of them have their own companies or work elsewhere. So we don’t share a PPO health plan.
We don’t do corporate team-building retreats together with company T-shirts. We didn’t even do a group photo shoot so our headshots would match. However, they are an eclectic bunch of sharp people who are awesome collaborators in a wide variety of disciplines. That’s why we tap members of the hive on a project-by-project basis and provide the glue to band together these coalitions.
One other note about the hive: Everyone is on equal footing. There are no Senior Vice Presidents or Eminent Global Strategic Officers or Group Creative Maharajas for North America. Everyone has the same incredibly simple title: Contributor, meaning contributing to your project.
Bernard
CONTENT
Bob
CREATIVE/DIGITAL
Chris
CREATIVE/DIGITAL
Chris
DIGITAL
Chris
CREATIVE
Christine
CREATIVE
Dan
PROMOTIONS
Dave
CREATIVE
Gary
MARKETING
AND STRATEGY
Greg
CREATIVE
Jackie
INTEGRATION/PR
Jeff
RETAIL
John
MARKETING
AND STRATEGY
Jon
CREATIVE
Katie
BEHAVIORIAL ECONOMICS
Lisa
PR
Liz
PAID MEDIA
Madison
MARKETING
Marni
MARKETING
AND STRATEGY
Matt
DATA ANALYSIS
Mike
CREATIVE
Milton
INSIGHTS
Nathan
VIDEO CONTENT
Rebecca
MARKETING
AND STRATEGY
Ryan
VIDEO CONTENT
Sam
VIDEO CONTENT
Shannon
CONTENT/PR
Susan
INSIGHTS
Susie
PR
BLOG, NEWS &
RANTS
In-Person or Online Qualitative: Selecting the Right Tool for The Job
For decades, qualitative research was dominated by a staple of any brand wanting to understand their customers’ views and preferences: the in-person focus group. While it is true that online qualitative had started to make …
Nucleus Book Review: A Man Called Ove
Some of you might not know that the recent Tom Hanks movie, A Man Called Otto, is based on the bestselling book, A Man Called Ove, written by Swedish author Fredrik Backman. So, in advance …
OUR
MISSION
We strengthen brands with enlightening insights into their customers and thoughtful creative that resonates with their customers.
OUR
VALUES
OVER DELIVER, AFTER DELIVER
We like how our business helps your business. Call us fans of capitalism. To that end, we stay hungry to help and are restless when it comes to ideas that improve your brand’s capacity to forge meaningful connections with its intended customers.
BE ACCOUNTABLE
The details matter. The deadlines matter. The client discussions matter. We do what we say we will, when we say we will. We find this surprisingly simple rule makes it easy to work with us.
BE INVESTED
We’re going to want to know what makes your operation go and what makes your customers tick. So we will be signing that NDA and then getting our hands dirty. If you like vendors to keep their distance, we might not be your huckleberry.
A place for both Actions and Words
Our Office
Our own office space for Nucleus is comfortably ensconced within a whole new brand we developed:
MIXTAPE CREATIVE COWORKING
Situated just outside of Scottsdale in Northeast Phoenix, we designed several thousand
square feet of collaborative space around three key attributes:
Stylish
Slightly Offbeat
Versatile
After all, the world now knows you don’t need to be in an office every single day
but when you’re at one, it might as well have the right vibe.
