CULTURE

THE PEOPLE AND PURPOSE

OF NUCLEUS

It was Leo Burnett who once said, “Nobody is in business for fun, but that does not mean there cannot be fun in business.” Man that guy could turn a phrase. And he was right.

HIVE

TEAM

We operate with what we call a hive, which includes the individuals below. In the interest of transparency, absolutely none of them work at Nucleus Marketing Lab full-time. In fact, most of them have their own companies or work elsewhere. So we don’t share a PPO health plan.

We don’t do corporate team-building retreats together with company T-shirts. We didn’t even do a group photo shoot so our headshots would match. However, they are an eclectic bunch of sharp people who are awesome collaborators in a wide variety of disciplines. That’s why we tap members of the hive on a project-by-project basis and provide the glue to band together these coalitions.

One other note about the hive: Everyone is on equal footing. There are no Senior Vice Presidents or Eminent Global Strategic Officers or Group Creative Maharajas for North America. Everyone has the same incredibly simple title: Contributor, meaning contributing to your project.

Bernard

Bernard

CONTENT
Bob

Bob

CREATIVE/DIGITAL
Chris

Chris

CREATIVE/DIGITAL
Chris

Chris

DIGITAL
Chris

Chris

CREATIVE
Christine

Christine

CREATIVE
Dan

Dan

PROMOTIONS
Dave

Dave

CREATIVE
Gary

Gary

MARKETING
AND STRATEGY
Greg

Greg

CREATIVE
Jackie

Jackie

INTEGRATION/PR
Jeff

Jeff

RETAIL
John

John

MARKETING
AND STRATEGY
Jon

Jon

CREATIVE
Katie

Katie

BEHAVIORIAL ECONOMICS
Lisa

Lisa

PR
Liz

Liz

PAID MEDIA
Madison Walling

Madison

MARKETING
Marni

Marni

MARKETING
AND STRATEGY
Matt

Matt

DATA ANALYSIS
Mike

Mike

CREATIVE
Milton

Milton

INSIGHTS
Nathan

Nathan

VIDEO CONTENT
rebecca

Rebecca

MARKETING
AND STRATEGY
Ryan

Ryan

VIDEO CONTENT
Sam

Sam

VIDEO CONTENT
Shannon

Shannon

CONTENT/PR
Susan

Susan

INSIGHTS
Susie

Susie

INSIGHTS

BLOG, NEWS &

RANTS

Welcoming Kristen Katzman To The Squad (or, The Tale Of The Next Stepper)

“Next-Stepper.”  I had never heard these two words used as a compound phrase to describe someone but that is what my colleague Kim Atkinson called Kristen Katzman back in 2002.  This took place at the …

Brand Experience Review: Famous Foods Street Eats at Resorts World, Las Vegas

Prior to joining Nucleus Marketing Lab, I was a road warrior, or perhaps “flight path warrior” is more apt. As anyone who relentlessly travels for business can attest, you find coping mechanisms—reasons to get excited …

OUR

MISSION

We strengthen brands with enlightening insights into their customers and thoughtful creative that resonates with their customers.

OUR

VALUES

OVER DELIVER, AFTER DELIVER

We like how our business helps your business. Call us fans of capitalism. To that end, we stay hungry to help and are restless when it comes to ideas that improve your brand’s capacity to forge meaningful connections with its intended customers.

BE ACCOUNTABLE

The details matter. The deadlines matter. The client discussions matter. We do what we say we will, when we say we will. We find this surprisingly simple rule makes it easy to work with us.

BE INVESTED

We’re going to want to know what makes your operation go and what makes your customers tick. So we will be signing that NDA and then getting our hands dirty. If you like vendors to keep their distance, we might not be your huckleberry.