When I was a marketing director for a fast-growing restaurant brand, I had a bad case of Chipotle envy. Everything they did was smart. The real estate, the restaurant décor, the portions, the quality, the menu board layout…you name it, I pretty much was a fan. Then the communications tied it all together. From the …
What Happened To Chipotle: The Demise Of A Clever Communicator Read More »
I used to be a joiner. I joined stuff. In high school, I was in everything. Student council, football, National Honor Society, Key Club, Future Business Leaders Of America, etc. Early in my career, that trend continued. The local AAF club. Big Brothers Big Sisters. Church stuff, etc. When I started Nucleus, I slowed down …
Hey Scorsese, Put The Camera Down And Lend A Hand. Read More »
There are lots of different formats for creative briefs out there. We’ve even helped a couple of shops come up with a template for briefs: what sections need to be completed, how things should be covered, what helps inspire the thinking, what doesn’t, etc. However, in my experience, nearly all briefs include a section on …
Why Prescribing Brand Authenticity Needs To Stop Read More »
I was recently in a strategic planning meeting when the inevitable happened. Guess what it was. Everyone in this “all opinions are equal” session quickly deferred to the CMO? Well yes but that’s not what I’m talking about. Everyone professed to take a fresh look even at things that had been done one way for …
