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The Wizarding World(s) of Harry Potter at Universal Orlando – A Review From A Nine-year-old Fan By Marlowe and Jenni Padgett

The Padgett clan recently took a Harry Potter pilgrimage (er, I mean a family vacation) to Universal Orlando and I asked my nine-year-old daughter Marlowe—a first-order Potter disciple if there ever was one—to describe it.  Here is her take along with some of my own thoughts on this unique brand experience. “Overall, this experience was […]

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Nucleus Book Review: That Will Never Work – The Birth of Netflix and The Amazing Life of an Idea

To those who follow the world of business or tech, Reed Hastings is definitely better known as the originator of Netflix. I, for one, have to admit I really didn’t know there was another guy named Marc Randolph involved in the early going. That is, until my neighbor Sean O’Keefe gave me this book, knowing

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In-Person or Online Qualitative: Selecting the Right Tool for The Job

For decades, qualitative research was dominated by a staple of any brand wanting to understand their customers’ views and preferences: the in-person focus group.  While it is true that online qualitative had started to make inroads many years before COVID, the status quo was dramatically challenged during the pandemic, when marketers needed to replicate in-person

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Nucleus Resident Cheese Aficionado Dishes Out Holiday Cheese Board Advice

“Something old, something new, something stinky, something blue.”  So says the ancient wisdom of Cheesemongers, when deciding on which cheese varieties to put on a cheese board. If you want to build an exceptional cheese plate this holiday season to impress your loved ones, and pick up a few cheese facts along the way, I

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Hot Or Not: Business Edition

All businesses go through cycles where activity is high, and everything seems to be a priority.  Along those lines, the occasional “hot” insights project is inevitable and even expected.  However, in my previous lives before joining Nucleus, I often came across corporate cultures that almost make an art form of this, where every request is

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