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TMRE Recap: From AI to Survey Trends – Exploring the Future of Market Research

Recently, I was fortunate to attend my first The Market Research Event (TMRE) conference in Denver. For those unfamiliar, TMRE is an annual conference that serves as a gathering point for hundreds of insight leaders eager to network, discover the latest innovations and tools in the industry, and find inspiration. It’s basically Disneyland for us

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Marketing A High School Education: Three Different Brands Compete For Enrollment

More so than many other nations around the globe, Americans have options. From restaurants to shoes to tire shops and everything in between, brands compete for our business. Increasingly, so do schools. With an eighth grader on the precipice of high school, I recently witnessed this first-hand as we “shopped” three possibilities for where he

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Research Might Have Prevented This, (Or Did Bud Light Ask Anyone?)

“The squeaky wheel gets the grease,” has been a popular saying for quite some time and particularly relevant in the world we find ourselves in today.  Whether it be through social media, news content, product or service reviews, political discourse and candidate promotion, the “voices” appear to be getting louder – especially those on the

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