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Welcoming Kristen Katzman To The Squad (or, The Tale Of The Next Stepper)

“Next-Stepper.”  I had never heard these two words used as a compound phrase to describe someone but that is what my colleague Kim Atkinson called Kristen Katzman back in 2002.  This took place at the rapidly-growing corporate marketing department of the even more rapidly-growing Cold Stone Creamery chain of restaurants. The unique description came a …

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Brand Experience Review: Famous Foods Street Eats at Resorts World, Las Vegas

Prior to joining Nucleus Marketing Lab, I was a road warrior, or perhaps “flight path warrior” is more apt. As anyone who relentlessly travels for business can attest, you find coping mechanisms—reasons to get excited about that inevitable next trip. Perhaps it’s racking up those airline rewards or having a kid-free good night’s sleep. In …

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Perfectly Put: What A Homeless Shelter Can Teach Us About Knowing Your Consumer

There is a homeless mission here in my adopted city that provides meals, shelter, clothing and job placement for the homeless. I’m not looking for a Congressional medal or anything, but we’ve tried to support them when we can over the years. Side Note: If you’re looking for a rewarding team-building activity, get your crew …

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Film Review: A Beautiful Day In The Neighborhood

Brands come in all shapes, sizes, colors and flavors.  Just like people.  Some are funny.  Some are wise.  Some are innovative.  Some smell good. And some are really special.  With brand stories that can be quite fascinating. If you’ve watched 2019’s A Beautiful Day in the Neighborhood starring Tom Hanks as the inimitable Fred Rogers, you’ve seen …

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