Blog

‘Tis the Season for Gift-Giving: Traditions From Around the World

Part of our job at Nucleus is to understand not only a target audience’s perceptions and beliefs but also sometimes even their cultures and customs. In that light, I thought we’d share some fun gift-giving traditions and customs from around the world. But first, some quick history. It turns out gifting has been a practice …

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Marketing A High School Education: Three Different Brands Compete For Enrollment

More so than many other nations around the globe, Americans have options. From restaurants to shoes to tire shops and everything in between, brands compete for our business. Increasingly, so do schools. With an eighth grader on the precipice of high school, I recently witnessed this first-hand as we “shopped” three possibilities for where he …

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Research Might Have Prevented This, (Or Did Bud Light Ask Anyone?)

“The squeaky wheel gets the grease,” has been a popular saying for quite some time and particularly relevant in the world we find ourselves in today.  Whether it be through social media, news content, product or service reviews, political discourse and candidate promotion, the “voices” appear to be getting louder – especially those on the …

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The Wizarding World(s) of Harry Potter at Universal Orlando – A Review From A Nine-year-old Fan By Marlowe and Jenni Padgett

The Padgett clan recently took a Harry Potter pilgrimage (er, I mean a family vacation) to Universal Orlando and I asked my nine-year-old daughter Marlowe—a first-order Potter disciple if there ever was one—to describe it.  Here is her take along with some of my own thoughts on this unique brand experience. “Overall, this experience was …

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Nucleus Book Review: That Will Never Work – The Birth of Netflix and The Amazing Life of an Idea

To those who follow the world of business or tech, Reed Hastings is definitely better known as the originator of Netflix. I, for one, have to admit I really didn’t know there was another guy named Marc Randolph involved in the early going. That is, until my neighbor Sean O’Keefe gave me this book, knowing …

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In-Person or Online Qualitative: Selecting the Right Tool for The Job

For decades, qualitative research was dominated by a staple of any brand wanting to understand their customers’ views and preferences: the in-person focus group.  While it is true that online qualitative had started to make inroads many years before COVID, the status quo was dramatically challenged during the pandemic, when marketers needed to replicate in-person …

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