I got really into Hampton Sides recently, reading four of his books in 2018. One book called In The Kingdom Of Ice was incredible but just as riveting was Hellhound On His Trail, about the senseless assassination of Rev. Martin Luther King Jr. and the hunt for his killer. The book didn’t pull a lot of punches. The Mayor of Memphis was an inflexible ingrate unwilling to improve conditions for African-American city sanitation workers even after one died. King was having an affair. Jesse Jackson was a posturing, microphone-loving glory-seeker. J. Edgar Hoover was weirder than people thought. The killer (not going to name his name intentionally) was a textbook loser. It’s a fascinating tale of sociology that covers human motivations while also offering a historical glimpse into a dark chapter in American history. Nucleus rating: 4 stars out of 5. As we send this email, it is right around the anniversary of the tragic assassination. Do yourself a favor and read this book.
About The Author
Steve Bast
Prior to starting Nucleus Marketing Lab in 2005, Steve Bast gained experience in the world of marketing from three different perspectives. He worked as a department head for one of Arizona’s leading integrated marketing firms in strategic planning and research. Then he was a Marketing Director at Cold Stone Creamery where he helped develop and name numerous products that are still sold today. And lastly, he was Professor Bast for a short time, having served as a faculty member at Northern Arizona University.
