If you read the blog regularly, you know I still have a love for the world of integrated communications agencies. I enjoyed my time in them tremendously and luckily, with Nucleus, I still get to interact with agency folks quite a bit which is great. However, the other day I was reading about Dell’s troubles and it reminded me of …
The Underwhelmies: Honoring Brands With Nothing Particularly Interesting To Say
I explained to a grad school friend once the difference between advertising and marketing. Like a lot of people, he unintentionally used the terms somewhat interchangeably so I gave him a quick sketch of the differences. These days, while I no longer work in an ad agency, the craft of advertising and how companies use it continues to be part …
JC Penney Gets Back To The Typical B.S.
I realize the JC Penney situation has already died down somewhat and that plenty of other folks have already written about it. I am chiming in now only because of a news brief I just saw a few days ago. By news brief, I mean it was a very short blurb that got nowhere near the attention of the big …