I used to be a joiner. I joined stuff. In high school, I was in everything. Student council, football, National Honor Society, Key Club, Future Business Leaders Of America, etc. Early in my career, that trend continued. The local AAF club. Big Brothers Big Sisters. Church stuff, etc. When I started Nucleus, I slowed down …
Hey Scorsese, Put The Camera Down And Lend A Hand. Read More »
Right or wrong, more than one expert has compared the COVID-19 pandemic to WWII in terms of the global scale of its impact. So perhaps it was fitting that I took the time to finish reading Ship Of Ghosts. It’s a fascinating and terrifying account of the USS Houston and what happened to it in 1942, …
There are lots of different formats for creative briefs out there. We’ve even helped a couple of shops come up with a template for briefs: what sections need to be completed, how things should be covered, what helps inspire the thinking, what doesn’t, etc. However, in my experience, nearly all briefs include a section on …
Why Prescribing Brand Authenticity Needs To Stop Read More »
I got really into Hampton Sides recently, reading four of his books in 2018. One book called In The Kingdom Of Ice was incredible but just as riveting was Hellhound On His Trail, about the senseless assassination of Rev. Martin Luther King Jr. and the hunt for his killer. The book didn’t pull a lot …
I couldn’t help but seize this book immediately when finding out Spade had written a bio. I am a fan. I own Tommy Boy, not in some Netflix queue or on Blu-ray…I own it on VHS. Plus we just have a lot in common. He is snarky. He was always a smaller guy (as was …
Quick Book Review: ‘Almost Interesting’ by David Spade Read More »
I am a huge non-fiction fan and a big memoir fan too. Being also a fan of capitalism, I was interested to read Phil Knight’s book on three levels. Okay four actually if you count that I enjoy reading about sticky brands. I wasn’t disappointed. A few things really stood out so—in lieu of a …
I was recently in a strategic planning meeting when the inevitable happened. Guess what it was. Everyone in this “all opinions are equal” session quickly deferred to the CMO? Well yes but that’s not what I’m talking about. Everyone professed to take a fresh look even at things that had been done one way for …
You know when you hear a song and say to yourself, “I gotta get that on iTunes.” That happened to me the other day. There is a song by The Faces called Ooh La La. (Watch video/hear it here). The chorus partially goes “I wish that I knew what I know now when I was younger.” …
Wishing I Knew Then What I Know Now: Advice for Young Professionals Read More »
