Steve Bast

Prior to starting Nucleus Marketing Lab in 2005, Steve Bast gained experience in the world of marketing from three different perspectives. He worked as a department head for one of Arizona’s leading integrated marketing firms in strategic planning and research. Then he was a Marketing Director at Cold Stone Creamery where he helped develop and name numerous products that are still sold today. And lastly, he was Professor Bast for a short time, having served as a faculty member at Northern Arizona University.

For The Love Of All That Is Holy On This Earth, Please Stop Using Apple As A Parallel To Your Brand

I was recently in a strategic planning meeting when the inevitable happened. Guess what it was. Everyone in this “all opinions are equal” session quickly deferred to the CMO? Well yes but that’s not what I’m talking about. Everyone professed to take a fresh look even at things that had been done one way for …

For The Love Of All That Is Holy On This Earth, Please Stop Using Apple As A Parallel To Your Brand Read More »