Steve Bast

Prior to starting Nucleus Marketing Lab in 2005, Steve Bast gained experience in the world of marketing from three different perspectives. He worked as a department head for one of Arizona’s leading integrated marketing firms in strategic planning and research. Then he was a Marketing Director at Cold Stone Creamery where he helped develop and name numerous products that are still sold today. And lastly, he was Professor Bast for a short time, having served as a faculty member at Northern Arizona University.

Marketing A High School Education: Three Different Brands Compete For Enrollment

More so than many other nations around the globe, Americans have options. From restaurants to shoes to tire shops and everything in between, brands compete for our business. Increasingly, so do schools. With an eighth grader on the precipice of high school, I recently witnessed this first-hand as we “shopped” three possibilities for where he …

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Nucleus Book Review: That Will Never Work – The Birth of Netflix and The Amazing Life of an Idea

To those who follow the world of business or tech, Reed Hastings is definitely better known as the originator of Netflix. I, for one, have to admit I really didn’t know there was another guy named Marc Randolph involved in the early going. That is, until my neighbor Sean O’Keefe gave me this book, knowing …

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Nucleus Ad Review: Quiet Appreciation For Corona’s Christmas Spot

As sure as TBS will air “A Christmas Story” and ESPN will air a bowl game featuring two not very good college football teams, there’s a good chance you’ll see Corona’s Christmas spot this holiday season. If you’re thinking you’ve seen this spot for years, you’re right.  They have used this same commercial for 32 …

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