“The squeaky wheel gets the grease,” has been a popular saying for quite some time and particularly relevant in the world we find ourselves in today. Whether it be through social media, news content, product or service reviews, political discourse and candidate promotion, the “voices” appear to be getting louder – especially those on the …
Research Might Have Prevented This, (Or Did Bud Light Ask Anyone?) Read More »
All businesses go through cycles where activity is high, and everything seems to be a priority. Along those lines, the occasional “hot” insights project is inevitable and even expected. However, in my previous lives before joining Nucleus, I often came across corporate cultures that almost make an art form of this, where every request is …
I recently re-discovered a fascinating book that served as a great travel companion a number of years ago. It is a 1994 book called The Evolution of Useful Things by Henry Petroski. The author skillfully explores the drivers of innovation and invention by examining the history and, well…evolution…of some everyday objects to prove his point. In this …
