In marketing, researchers are often seen as number crunchers, invariably tied to spreadsheets and PowerPoint presentations. Upon joining the team here at Nucleus, that assumption was quickly corrected. Speaking from my perspective, the commonality that the Nucleus team and I share is inquisitiveness and a genuine interest in learning about a broad range of topics …
For decades, qualitative research was dominated by a staple of any brand wanting to understand their customers’ views and preferences: the in-person focus group. While it is true that online qualitative had started to make inroads many years before COVID, the status quo was dramatically challenged during the pandemic, when marketers needed to replicate in-person …
In-Person or Online Qualitative: Selecting the Right Tool for The Job Read More »
“Something old, something new, something stinky, something blue.” So says the ancient wisdom of Cheesemongers, when deciding on which cheese varieties to put on a cheese board. If you want to build an exceptional cheese plate this holiday season to impress your loved ones, and pick up a few cheese facts along the way, I …
Nucleus Resident Cheese Aficionado Dishes Out Holiday Cheese Board Advice Read More »
Prior to joining Nucleus Marketing Lab, I was a road warrior, or perhaps “flight path warrior” is more apt. As anyone who relentlessly travels for business can attest, you find coping mechanisms—reasons to get excited about that inevitable next trip. Perhaps it’s racking up those airline rewards or having a kid-free good night’s sleep. In …
Brand Experience Review: Famous Foods Street Eats at Resorts World, Las Vegas Read More »
