Jenni Padgett

With 20 years of combined agency and client-side marketing research, analytics, and strategy experience, Jenni Padgett has worked across CPG, retail, foodservice, healthcare, education and technology industries to name a few.

‘Tis the Season for Gift-Giving: Traditions From Around the World

Part of our job at Nucleus is to understand not only a target audience’s perceptions and beliefs but also sometimes even their cultures and customs. In that light, I thought we’d share some fun gift-giving traditions and customs from around the world. But first, some quick history. It turns out gifting has been a practice […]

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The Wizarding World(s) of Harry Potter at Universal Orlando – A Review From A Nine-year-old Fan By Marlowe and Jenni Padgett

The Padgett clan recently took a Harry Potter pilgrimage (er, I mean a family vacation) to Universal Orlando and I asked my nine-year-old daughter Marlowe—a first-order Potter disciple if there ever was one—to describe it.  Here is her take along with some of my own thoughts on this unique brand experience. “Overall, this experience was

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